[DMO Activity Report January 2025] Report on Tourism PR Activities in Nasushiobara City

The Nasushiobara Tourism Bureau participates in various PR events to promote the attractions of Nasushiobara and encourage people to visit. This time, we will provide a report on the tourism PR event held in January 2025. ① Nasushiobara City Special Feature Event at Tochigi Prefecture Antenna Shop “Tochimaru Shop” From January 10th to 19th, 2025, a special feature event for Nasushiobara City was held at “Tochimaru Shop” inside Tokyo Solamachi. On January 11th, a local PR event was held, which was bustling with many visitors. ◾️Event Details・Distribution of Tourist Pamphlets Approximately 150 tourist pamphlets were distributed to visitors. Information on tourist spots and hot springs was well received, and many people said they would like to consider it as a travel destination. ・Raffle A raffle was held for customers who purchased over 1,000 yen at Tochimaru Shop, with prizes including local products from Nasushiobara City. Hot spring buns and strawberries from Nasushiobara were popular, and winners commented that they wanted to visit the area. ・Appearance of Character “Miruhi” The character was very popular with children, and many were seen enjoying taking commemorative photos with her. ・SNS Promotion The event was shared on social media, conveying its appeal to those who could not come to the area. (Nasu Shiobara City Tourism Bureau’s official social media accounts are here → Instagram , X (formerly Twitter) , Facebook ) ② Tochigi Prefecture Fair (Koshigaya Lake Town) On January 12, 2025, we conducted PR activities to promote the tourist attractions of Nasushiobara City at the Tochigi Prefecture Fair held at Koshigaya Lake Town. ◾️Event Details・Distribution of tourist brochures Approximately 250 brochures were distributed, and many inquiries were received regarding tourist spots and local products. ・Raffle for LINE friends A raffle was held for those who registered as friends of the official LINE account “Nasushiobara Tourism Passport,” with prizes including local products from Nasushiobara City. The Imperial Villa cheesecake and hot spring mist were particularly popular. ・Appearance of character “Miruhi”! Children and adults alike enjoyed taking photos, and we took commemorative photos with families. ・SNS promotion We shared the event on social media to convey its appeal to those who could not come to the site. (Nasushiobara City Tourism Bureau official SNS here → Instagram , X (formerly Twitter) , Facebook ) ③ Omiya Station Tochigi Prefecture Tourism PR Event On January 18, 2025, a booth was set up at Omiya Station to hold a Tochigi Prefecture tourism PR event. ◾️Event Details : ・Distribution of Tourism Pamphlets Approximately 300 pamphlets were distributed, and the high level of interest in Nasushiobara City was evident from those who picked them up. Many people who took the pamphlets said they would consider it as their next travel destination, and we were able to promote the city’s appeal to people passing through Omiya Station by introducing recommended tourist spots through conversations. ・SNS Promotion We posted real-time updates of the event, disseminating information to a wide audience. (Nasushiobara City Tourism Bureau Official SNS: Instagram , X (formerly Twitter) , Facebook ) Results of this Activity By promoting Nasushiobara City in places visited by many people, such as Tokyo Solamachi, Koshigaya Lake Town, and Omiya Station, we were able to convey the charm of Nasushiobara City to a large number of people. Furthermore, by distributing tourism pamphlets, holding a raffle, and utilizing SNS to deliver information in an enjoyable way, we were able to expand awareness to a wide range of people. We will continue to promote the attractions of Nasushiobara City and aim to attract many tourists.