Announcement of Nasu Senbonmatsu Farm’s “Pure Milk Christmas 2025”

Monday, December 1, 2025 - Thursday, December 25, 2025

Nasu Senbonmatsu Farm will hold “Pure Milk Christmas 2025,” themed around the farm’s brand, “A pure and warm Christmas unique to PURE MILK FARM.” The event will feature a beautifully shining Pure Milk tree, an appearance by Animal Santa, an exclusive indoor candle experience, and special winter-themed gourmet food, ensuring a relaxing experience even in the cold season.

Photogenic! Pure Milk Illuminations & Christmas Decorations

A dazzling “Pure Milk Tree” will appear in Nigiwai Square. The farm will be decorated with illuminations unique to the farm, with motifs of soft serve ice cream and cows, and decorations on the Senbonmatsu Terrace and Sakura Namiki-dori Street. In addition, Sebon (official mascot) and animals will appear dressed as Santas, creating a photogenic winter farm landscape. Lighting times: 15:30 – 22:00 Location: Nigiwai Square/Sakura Namiki-dori Street

A warm indoor experience even in winter! Make a Christmas-only candle and receive an original badge

In the indoor experience workshop, you can make gel candles with Christmas-only designs. Decorate round, square, and ball-shaped glasses with snowman and star parts to create your own unique creation (approximately 30 minutes to make + 40 minutes to finish / starting from 1,400 yen). The first 100 people to experience making LED gel candles will receive a Sebon Christmas-only original tin badge. Location: Experience Workshop Time: 10:00-14:30 (last entry at 14:30)

Pure Milk's unique "white" themed winter gourmet

① [Farm Restaurant] Business hours: 11:00-16:00 (Saturdays, Sundays, and holidays: 10:00-16:00)
We have prepared a limited-time Christmas menu for the whole family to enjoy, including a pure white drink made with milk from Senbonmatsu Farm and heartwarming milk soup. ・Farm White Chocolate 450 yen: A pure white drink made with melted white chocolate in milk from Senbonmatsu Farm and topped with fluffy whipped cream. ・Farm Milk Soup (Soup Bar): A warm soup with a mellow milk base. Enjoy with black pepper to your liking. ・Children’s Menu (Children’s Omelette Rice, Children’s Curry Rice): Comes with a special Christmas pick. Farm White Chocolate 450 yen

Farm Milk Soup (Soup Bar) Children’s menu (children’s omelet rice): Comes with a special Christmas pick. Children’s Menu (Children’s Curry Rice): Comes with a special Christmas pick. ② [Senbonmatsu Open Cafe] Business Hours: 10:00-16:00 (Open only on Saturdays, Sundays, and holidays) ・Milk Cocoa 430 yen: A gently sweet cocoa made with milk from Senbonmatsu Farm and plenty of cream. A winter-only menu that can be enjoyed by children and adults alike. ・Hot Banana Milk 550 yen: A milk base made with milk from Senbonmatsu Farm and additive-free ingredients, and made with “Tochiotoko” bananas from Tochigi Prefecture grown by Rough Farm. A gently sweet milk drink that brings out the sweetness of the banana. ・Hot Banana Ginger 550 yen: The rich sweetness of “Tochiotoko” bananas from Tochigi Prefecture and the refreshing acidity of lemon are an exquisite match. A new type of warm banana drink with a spicy twist.

3. Soft serve ice cream shop
・Caramel Nut Sundae 580 yen: Enjoy the exquisite harmony of fragrant nuts, rich chocolate sauce, and crispy caramel sauce. ・Cafe Mocha Shake 580 yen: A luxurious shake for adults, made with chocolate soft serve and fragrant espresso. ・Christmas Sundae 580 yen: A harmony of raspberry sauce and pistachio nuts. A slightly luxurious sundae garnished with raw chocolate. ・Location: Soft Cream Shop Main Store/Namiki Dori Store ・Time: 9:00-17:00 (*Varies by store) ・Caramel Nut Sundae 580 yen ・Cafe Mocha Shake 580 yen

Christmas Sundae 580 yen

"White" themed sweets and Christmas gift corner

Based on the brand concept of “PURE MILK FARM,” the farm focuses on developing original products that utilize fresh raw milk produced in-house and deliver the natural flavor of the ingredients through simple recipes. The farm will have a corner in the farm shop featuring the farm’s “white” sweets, as well as Christmas gift sets featuring the farm’s proud products.

・Senbonmatsu Farm 96 Selection Ice Cream: 1,080 yen ・Farm Homemade Milk Cheesecake (Plain): 1,270 yen ・PURE MILK Pudding (Pure Milk): 490 yen
Butter and sausage slice set 3,700 yen / Butter and cheese meat product set 5,100 yen / Pure milk ice cream set 6 pieces 3,200 yen / 12 pieces 5,700 yen Location: Farm Shop Business hours: 9:00-17:00

4 Christmas markets that connect with the local community

A Christmas market project in collaboration with local producers will be held over three weeks.
①Christmas goods sale: December 6th (Sat) and 7th (Sun)

Nigiwai Hiroba “Glass & Wood KIKI” mainly creates works that combine glasswork and woodwork. They express kindness in works that give a natural feel, such as animals, nuts, and pressed flowers, and each piece is handmade. Christmas-themed works are also on sale. Frame 2,500 yen

②Christmas wreath sales: December 14th (Sun) and 21st (Sun) at Nigiwai Hiroba
Employment Support Anto, a Type B business that provides continuous employment support for people with disabilities, opened in Utsunomiya City in February 2023. They sell transparent dip art goods made by people with disabilities who share and collaborate with each other in the process of forming the wire, coloring it, and attaching the parts. Christmas wreaths will also be on sale. Various Christmas wreaths 1,000 yen
③Christmas Goods Workshop: Saturday, December 20th, Nigiwai Hiroba
“Repa Craft” is a handmade woodworking workshop located in Fukuhara, Otawara City, Tochigi Prefecture. Their works, with their practical beauty and designs that utilize local Tochigi wood and the nature of Nasu, make you feel the richness of nature every time you use them. Just before Christmas, they will be holding workshops that make use of the warmth of wood, such as “Wood chip wreath making (1,200 yen)” and “Bell drawing (1,400 yen).”

④Christmas sweets sale: 12/21 (Sun)
“Yama no Oyatsu Kobo” is based in Sakura City, Tochigi Prefecture. They handcraft baked goods and processed foods using the bounty of nature and the vibrant, delicious vegetables and fruits of their connected producers. Mixed berry tofu muffins, perfect for the Christmas table, 450 yen

basic information

Holding period
Monday, December 1, 2025 - Thursday, December 25, 2025
Location
Nasu Senbonmatsu Ranch (799 Senbonmatsu, Nasushiobara City, Tochigi Prefecture)
Charge
Free admission/Free parking

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