“Let’s Drink Nasu Milk!” Campaign 2025
Monday, December 1, 2025 - Sunday, February 1, 2026
To coincide with Tochigi Prefecture Milk Consumption Promotion Month in December, we are holding a milk purchasing campaign to increase consumption of milk from the Nasu region. If you purchase eligible milk and enter, you will be entered into a lottery to win prizes such as a cheese assortment set from the Nasu Natural Cheese Research Society. Drink lots of milk from the Nasu region and enter! Please be sure to read the application terms and conditions (PDF: 120KB) before participating. 
Application period
Monday, December 1, 2025 – Sunday, February 1, 2026
How to Apply
(Link to external site) (2) Post a photo of the campaign-eligible product you purchased on Instagram with the hashtag “#Let’sDrinkNasuMilkCampaign2025.” Be sure to follow @nasu.nousin.
(Link to external site)Campaign eligible products
The product must be “milk” made primarily from “raw milk from the Nasu region” or “milk” certified as a city or town brand in the Nasu region , with a volume of 500ml or more .
- Nikko Kirifuri Kogen Ozasa Farm Co., Ltd.: Nasu Shiobara milk, Tochigi Prefecture milk, Tochiraku milk, Nasu milk, specially selected dairy farmer-exclusive Nasu Kogen milk
- Shinsei Dairy Co., Ltd.: Pasteurized milk
- Hourai Co., Ltd.: Senbonmatsu Milk
- Minamigaoka Farm Co., Ltd.: Guernsey Golden Milk
- Rindoko Family Farm: Royal Jersey Milk
- Meiji Co., Ltd.: Delicious milk, specially selected Nasu milk
- Ezaki Glico Co., Ltd.: Nasu Highland Specialty Milk
- Meiji no Mori Market Co., Ltd.: Milk squeezed with the wisdom of the fields
- Forest Farm: Forest Milk
- Harley Farm Ltd.: Milk
prize
About the lottery and announcement
After a fair lottery, winners will be notified by email or Instagram direct message from late February.
Application Terms and Conditions
basic information
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