Nasu Senbonmatsu Ranch will hold an event to commemorate the first anniversary of its grand opening: “Connecting at the Ranch in Spring, 1st Anniversary.”
March 28, 2026 (Sat) - April 19, 2026 (Sun)
Nasu Senbonmatsu Ranch will be holding various special spring events from March 28th (Sat) to April 19th (Sun), 2026, under the theme of “Connecting at the Ranch in Spring: 1st Anniversary,” to commemorate the first anniversary of its grand opening.
During the event, visitors can enjoy the scenery created by the approximately 200 cherry trees planted on the farm, as well as a 300-meter-long cherry blossom tunnel. There will also be opportunities to interact with newly arrived alpacas, the launch of new products featuring popular farm gourmet items, food projects in collaboration with the local community, live music performances, and pet events. The unique feature of this 1st-anniversary event is that each experience—viewing the cherry blossoms, meeting animals, tasting food, and participating in events—is not just a series of isolated moments, but rather a story of spending time on the farm in spring that connects together.
Highlight ① A cherry blossom tunnel stretching approximately 300 meters × an open-air cherry blossom viewing experience and photo spot in a pasture.
Cherry blossoms in the pasture
Farm Shop 1st Anniversary Decorations
Decorations commemorating the 1st anniversary of the bustling plaza
1st Anniversary Photo Spot
1st Anniversary Photo Props
A tunnel of cherry blossoms, mainly Somei Yoshino varieties, stretching for approximately 300 meters, along with a photo spot commemorating the first anniversary, creates a landscape that symbolizes the springtime pasture. The open-air cherry blossom viewing experience is the main attraction.
Highlight ② Interacting with the newly joined alpacas and experiencing animal art.
Four alpacas have joined the family.
“Let’s capture memories of interacting with animals in art” – Alpaca Art
This spring, four new alpacas (Mako-chan (white), Hira-chan (black), Karei-chan (light brown), and Mei-chan (brown)) will be joining the animal petting area. Participatory art events will also be held to help create lasting memories of the cherry blossom season. *The content may change depending on the animals’ health and training status.
Highlight ③: A culinary experience featuring farm-fresh cuisine and new products and menu items that showcase the local flavors.
100% Senbonmatsu Ranch Beef Hamburgers
Candy commemorating the 1st anniversary of the farm’s official character, “Sebon”
Tochigi Prefecture-produced Japanese Black Wagyu Sirloin Set (Image)
Nasu Goyoran Egg Donuts
To commemorate its first anniversary, the farm will be introducing new products that showcase the farm’s commitment to quality. The farm shop will be selling “100% Senbonmatsu Farm Beef Hamburgers,” which utilize the delicious flavor of Senbonmatsu Farm beef that is also very popular at the restaurant, and will be releasing 1st-anniversary commemorative candies featuring the farm’s official character “Sebon,” created in collaboration with producers in Tochigi Prefecture. In addition, as a collaborative project with the Nasu region, the second “Cheese Fair” will be held from April 11th to 19th. The restaurant will be introducing a new menu item using local ingredients, the “Tochigi Prefecture Black Wagyu Sirloin Set.” The open-air cafe will be selling egg donuts made with Nasu Goyo eggs for a limited time, proposing a new way to enjoy food that connects the farm with the local community.
Highlight ④ Participatory events such as outdoor music concerts that can be enjoyed by families, pets, and people of all ages will be held.
Lily, a singer-songwriter from Tochigi Prefecture.
Spring photo shoot with your dog
Spring photo shoot with your dog
“Interact with animals and capture your memories in art” – Art event
The event will feature a free outdoor music concert with singer-songwriter Lily, who hails from Tochigi Prefecture, as well as participatory content such as an animal art workshop by animal artist Shusaku Sato and a free photo session for dogs and their owners.
Introduction of representative events and products

A gift from the farm to express our gratitude for our first anniversary.
Nasu Senbonmatsu Ranch’s “Grand Opening 1st Anniversary Event” will feature a variety of gifts and free perks to express our gratitude for the past year.


・1st Anniversary Original Goods Giveaway (April 11th (Sat) – 19th (Sun) *While supplies last) →Can Badge (First 1,000 customers who spend 2,000 yen or more including tax at the Farm Shop) (First 1,000 customers who order a children’s menu at the Farm Restaurant) *Distributed from March 20th (Sat) →Tote Bag (First 500 customers who spend 5,000 yen or more including tax at the Farm Shop)
– Free 200ml milk coffee (April 18th (Sat) & 19th (Sun) – for customers ordering a grilled food set menu at the farm restaurant) – Unlimited sauces and toppings for soft serve ice cream (April 11th (Sat))・Sunday, the 9th – Customers who purchase products containing soft serve ice cream – (at the three soft serve ice cream shops inside Senbonmatsu Ranch)
basic information
Holding period
March 28, 2026 (Sat) - April 19, 2026 (Sun)
Location
Nasu Senbonmatsu Ranch
Access
2 minutes by car from Nishinasuno-Shiobara IC on the Tohoku Expressway. From JR Nishinasuno Station, take the JR Bus Kanto bound for "Shiobara Onsen Bus Terminal" and get off at "Senbonmatsu" bus stop (approximately 15 minutes).
Charge
Free admission
parking lot
Free parking [1,263 spaces for regular cars (40% increase), 20 spaces for large buses]
Official Site
organizer
Hourai Co., Ltd. Nasu Senbonmatsu Ranch
For inquiries, please contact
0287-36-1025
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