[DMO Activity Report July 2026] Report on Tourism PR Activities

The Nasushiobara City Tourism Bureau conducts various PR activities in different locations with the aim of promoting the charms of Nasushiobara and encouraging more people to visit. This time, we will deliver a report on the tourism PR and overseas promotion activities held in July 2026. ① JAPAN PLAYERS CHAMPIONSHIP by Sato Foods We set up a tourism PR booth for two days, July 4th (Sat) and 5th (Sun), at the “JAPAN PLAYERS CHAMPIONSHIP by Sato Foods” held at Nishinasuno Country Club from July 2nd (Thu) to 5th (Sun). In addition to the tourism bureau’s original goods, we also sold caps signed by the players. Furthermore, for the first time, we held a ring toss experience using milk cartons, which visitors enjoyed, while promoting Nasushiobara City as a “dairy farming town” that boasts the second-highest raw milk production value in Japan. ② Business Meetings in Thailand On July 21st (Tue) and 22nd (Wed), the Nasushiobara City Tourism Bureau participated in business meetings held in Bangkok and Chiang Mai, Thailand, and promoted tourism in Nasushiobara City to local travel agencies. This promotion focused on highlighting the autumn foliage that can be enjoyed amidst the rich natural environment, as well as winter activities that can be enjoyed by travelers from regions where opportunities to experience snow are rare, and proposed travel to Nasushiobara City. We hope that the number of tourists visiting Nasushiobara City from Thailand will increase, and we will continue to work on disseminating information and promoting tourism overseas.