About the Nasushiobara City Tourism Bureau (General Incorporated Association)

As a DMO that connects the charm of the Nasushiobara region to the future and takes responsibility for creating a sustainable tourism region together with the local community

1. About the Nasushiobara City Tourism Bureau The Nasushiobara City Tourism Bureau, a general incorporated association, is an organization that promotes community development through tourism by utilizing the rich natural environment, scenery, culture, history, and industries of Nasushiobara City. Aiming to become a tourist destination chosen by many people from both Japan and abroad, it is undertaking a wide range of initiatives, including developing and refining tourism content, disseminating information, promoting visitor numbers, and collaborating with local tourism businesses. Furthermore, as a “Registered Tourism Destination Management Organization (DMO)” of the Japan Tourism Agency, it is working in cooperation with local residents, government, and tourism stakeholders to revitalize the local economy through tourism and create a sustainable tourism region. 2. Purpose of Establishment The purpose of the bureau is to enhance the appeal of Nasushiobara City, promote tourism exchange from both Japan and abroad, and contribute to the revitalization of the local economy and the development and improvement of local culture by utilizing the resources of Nasushiobara City and its surrounding areas, such as nature, scenery, culture, history, and industrial technology, to promote tourism. 3. Corporate Overview

 4. Main Business Activities : Tourism promotion activities , tourism attraction activities , general travel agency activities , regional development network activities , human resource development and recruitment activities , tourism revitalization activities , and other activities necessary to achieve the objectives of this corporation . 5. History

 6. Business Strategy 〇 Our Vision: Effectively disseminate attractive and abundant tourism content; revitalize the local economy and develop the tourism industry; create a tourist destination chosen by both domestic and international visitors. 〇 Basic Policies: ( 1) Activities as a registered DMO (a motivated DMO); (2) Marketing, information dissemination, and promotion; (3) Tourism incorporating agriculture; (4) Accommodation tax; (5) Improvement of secondary transportation; (6) Inbound tourism measures; (7) Collaboration in the Nasu area; (8) Utilization of Meiji-era literary figures; (9) Promotion of DX utilization; (10) Consistency with the Nasushiobara City Master Plan. 7. Board of Directors

 8. Business Report, Financial Statements, Business Plan, and Budget 〇 Business Plan and Budget for Fiscal Year 2026