[Free to attend] Become a lodging and tourist destination that continues to be chosen! Practical seminar on the latest trends and know-how to attract customers based on the “deciding factors for travel” of young people and visitors to Japan
About this seminar
The travel destinations chosen by young people and visitors to Japan are currently undergoing dramatic changes.
Rather than searching for something, people are heading to places suggested by AI or places they saw on social media that caught their eye . This trend is definitely spreading.
In other words, we are approaching a future where facilities that don’t look good on social media or don’t show up in AI searches will be ” as good as non-existent.”
It may be fine now, but in order to attract customers in the future, it will be essential to update the information you provide .
Therefore, in this seminar, our experienced instructors will deliver practical content on the latest trends in travel choices, photos that appeal to young people and foreigners, and how to use social media to attract customers and increase sales. Please join us so that Nasu-Shiobara will continue to be a place of choice in the future!
■Event Overview
Seminar title: Latest trends in “deciding factors for travel” among young people and visitors to Japan – Practical seminar on attracting customers
■ Date and Time
Wednesday , January 21 , 2026 13:00 – 15:00
■ Venue
Hello Plaza Multipurpose Hall
1266-4 Sekiya, Nasushiobara City, Tochigi Prefecture, 329-2801
1266-4 Sekiya, Nasushiobara City, Tochigi Prefecture, 329-2801
■ Target
Tourism businesses in Nasushiobara City (accommodation / experience / tourist facilities, etc.)
* Sole proprietors and small businesses are also welcome!
* Sole proprietors and small businesses are also welcome!
■ Capacity
Approximately 50 people (reservations required, first come first served)
■Participation fee
free
■ Organizer
Nasushiobara City Tourism Bureau General Incorporated Association
Program and lecturer introduction
This three- part series will introduce practical know-how.
1. Tips for creating buzz on social media for tourists visiting Japan
What is buzz? We explain how buzz works on social media , how to think about buzz-generating social media promotion strategies, and the elements of content. We also introduce the foreign perspective of an influencer with 4.6 million followers.
Lecturer : Kelvin Li
Photographer and influencer / CEO of GACO Inc.
A popular photographer active both in Japan and overseas . He is known for his composition , lighting , and color design that bring out the best in his subjects . He has 4.6 million followers on Weibo .
A popular photographer active both in Japan and overseas . He is known for his composition , lighting , and color design that bring out the best in his subjects . He has 4.6 million followers on Weibo .
2. The latest trends and strategies for deciding on travel in an era where AI suggests travel destinations
We will introduce the latest trends in AI travel plan suggestions, search, and recommendations , which are rapidly expanding . Now that AI is becoming the one to choose travel destinations , we will explain the key points that local facilities should keep in mind with examples .
Lecturer : Junpei Tadano
Regional Customer Attraction Consultant / Regional Human Resources Foundation
He is a sales professional with both execution skills and a strategic perspective in the areas of accommodation, food service, and IT services . As an advisor to the accommodation and food service industries , he has a wealth of experience in OTA operations support and inbound tourism strategies .
3. “Connecting to Customer Attraction” SNS Sales Promotion and Digital Practical Course
We will explain practical points to make your business stand out in the digital world (website/SNS, etc.) and lead to action. We will provide practical know – how for attracting customers, such as how to develop your brand story through SNS and effective advertising management .
Lecturer: Kazuya Imura
Digital Marketing Consultant / Regional Human Resources Foundation General Incorporated Association
Specialists in a wide range of web marketing fields, including SNS, SEO, and advertising . We can provide comprehensive support for both BtoB and BtoC , from strategy planning to implementation and operational improvements .
■How to apply and inquiries
Please apply via the URL or QR code below .
https://forms.gle/og6ag9J8y4DCi47d6
Please apply via the URL or QR code below .
https://forms.gle/og6ag9J8y4DCi47d6
[ Contact Information ]
Nasushiobara City Tourism Bureau, General Incorporated Association, Regional Attraction Improvement Project Management Office
TEL: 0287-46-5326
Nasushiobara City Tourism Bureau, General Incorporated Association, Regional Attraction Improvement Project Management Office
TEL: 0287-46-5326
MAIL: nkankokyoku@nasuinfo.or.jp
Share this page!
