[Free to attend] Become a hotel or tourist destination that people continue to choose! Practical seminar on the latest trends and know-how for attracting young people and international visitors who are “deciding factors” for their travels.

Local/Government
About this seminar

The way young people and visitors to Japan choose their travel destinations is changing dramatically.
Instead of searching for places to go, people are increasingly going to places suggested by AI or places they saw on social media that caught their eye . This trend is definitely spreading.
In other words, a future is dawning where facilities that don’t look good on social media and aren’t picked up by AI searches will be ” as if they didn’t exist.”
Even if things are going well now, updating your information dissemination strategy will be essential for attracting customers in the future .
Therefore, in this seminar, experienced instructors will deliver practical content on the latest trends in travel selection, how to take photos that appeal to young people and foreigners, and how to use social media to attract customers and increase sales. Join us to ensure that Nasushiobara continues to be a popular destination for the future!

■Event Overview
Seminar Title: Latest Trends in “Travel Decisions” for Young People and Inbound Tourists: Practical Seminar on Customer Acquisition Techniques
■ Date and time
Wednesday , January 21 , 2026 13:00 – 15:00
■ Venue
Hello Plaza Multipurpose Hall
1266-4 Sekiya, Nasushiobara City, Tochigi Prefecture 329-2801
■ Target
Tourism businesses in Nasushiobara City (accommodation / experiences / tourism facilities, etc.)
* Individual business owners and small businesses are also welcome!
■ Capacity
Approximately 50 people (reservations required, first-come, first-served basis)
■Participation fee
free
■ Organizer
Nasushiobara City Tourism Bureau (General Incorporated Association)

Program and Instructor Profiles
This series consists of three parts and will introduce practical know-how.
1. Tips for creating viral promotions on social media targeting tourists visiting Japan
What does it mean to go viral? This article explains the mechanisms behind virality on social media , the thinking behind viral social media promotion strategies, and the elements of content. It also features a foreign perspective from an influencer with 4.6 million followers.
Lecturer : Kelvin Li
Photographer / Influencer / CEO of GACO Inc.
A popular photographer active both domestically and internationally . He is highly regarded for his composition , lighting , and color design that brings out the best in his subjects . He has 4.6 million followers on Weibo .

2. In an era where AI suggests travel destinations, the deciding factors for travel: the latest trends and strategies.
This article introduces the latest trends in AI-powered travel plan suggestion, search, and recommendation services , which are rapidly expanding . With AI increasingly taking on the role of selecting travel destinations , we explain key points that local facilities should consider , using real-world examples .

Lecturer : Junpei Tadano
Regional Customer Acquisition Consultant / Regional Human Resources Foundation ( General Incorporated Association )
A sales professional with strong execution skills and a strategic perspective in the hospitality, food service, and IT services sectors . They have extensive experience as an advisor in the hospitality and food service industries , including OTA ( Online Travel Agency ) operation support and inbound tourism strategies .

3. ” SNS Marketing and Digital Practice Course for Attracting Customers”
This guide explains practical points for making your business stand out in the digital world ( web/SNS, etc. ) and driving action . We’ll provide practical customer acquisition know-how, including how to develop your brand story through SNS and how to manage effective advertising .

Lecturer: Kazuya Imura
Digital Marketing Consultant / Regional Human Resources Foundation (General Incorporated Association)
A specialist in web marketing across a wide range of fields, including social media, SEO, and advertising . We can provide end -to-end support for both B2B and B2C , from strategy planning to implementation and operational improvement .
■ How to apply / Inquiries
Please apply via the following URL or QR code .
https://forms.gle/og6ag9J8y4DCi47d6
[ Contact Information ]
Nasushiobara City Tourism Bureau, General Incorporated Association, Regional Charm Enhancement Project Management Office
TEL: 0287-46-5326
MAIL: nkankokyoku@nasuinfo.or.jp
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