Nasushiobara City is a dairy farming town that boasts the second-highest raw milk production value in Japan. Also, September 2nd is “Nasushiobara City Milk Day.” To use this day as an opportunity to let more people know about Nasushiobara City’s dairy farming and the appeal of the raw milk produced there, we will be conducting a campaign using social media. In this campaign, we will be giving away dairy products from Nasushiobara Senbonmatsu Farm. Participants will vote for the dairy product they would most like to try from four types of dairy products, and 10 lucky winners will receive a set of dairy products including the product with the most votes. This is a participatory campaign where the contents of the prize will be determined by the votes of the participants.
The dairy products from Nasu Senbonmatsu Farm that are being offered as gifts are made using "single milk," which is produced exclusively from raw milk grown on the farm. They are characterized by a clean taste with a rich, mellow flavor. This campaign allows you to enjoy the appeal of raw milk, unique to Nasu Shiobara City, a city where dairy farming is thriving, through these dairy products.
A participatory campaign where the prize is decided by what you want to eat!
In this campaign, you can vote for the dairy product you'd most like to try from four options, and the prize will be decided based on your vote. The voting options are "cheese," "ice cream," "milk," and "milk cheesecake." The most popular product will be determined by the votes of the participants, and a set of the winning product will be given away to 10 lucky winners.
Campaign Overview
○Implementation Period: September 2nd (Wed) - September 13th (Sun), 2026 ○How to Participate: ①Follow the official Instagram account of the Nasushiobara City Tourism Bureau (@nasushiobara_city_tourism) ②Comment on the product you "want to eat!" from the four types of dairy products ○Products eligible for voting: ・Cheese ・Ice cream ・Milk ・Milk cheesecake ○Prize: A set of the product with the most votes ○Number of winners: 10 people
